Desktop Vs. Mobile battle is one of the most happening things on the web. Before we adopt any expert opinions on this issue, we need to look at the numbers as they do not lie. From these statistics filled reports, one can easily understand the point that mobile devices are taking over desktops in every internet-related action, globally.
So, why these stats are important and to whom? Admittedly, these reports are essential to every business that has its footprint on the web. From a single web store to the large companies, policymakers, business intelligence people, data analyzers, and the rest, for everyone, this common behavior shift of the global internet users from the desktop to their mobile devices means a lot.
Further, in this agile world of the web or web users, you will have to make some informed decisions to stay ahead in the race as a successful business starts with understanding its current users and the future potential buyers. And, data is the only thing that is going to answer every question of yours with validity and scalability.
So, let's churn them out to extract the right information for you.
TABLE OF CONTENTS
► Millennial or technology spirited people aged between 25 to 34 years browse the web for 3 hours and 45 minutes right from their mobile devices.
► Users search e-commerce sites more on their mobile but decide to buy when on their desktops.
► Average bounce rate is higher on mobile devices than Desktops.
► Time spent on a website is more when the user enter through desktops.
► Global search from mobile devices through Google accounts for 86%
► 79% of all popular keywords will rank differently in search on mobile and desktop.
► Mobile devices accounts for more than 70% of YouTube traffic.
► 95.1% of users access Facebook from mobile.
► 50% of the Global Games Market is occupied by Mobile devices.
Mobile vs. Desktop Usage Trends for The Upcoming Year
► Within the last year, the worldwide mobile market share increased by around 8%
Between November 2018 to November 2019, mobile market quota increased from 44.19% to 52.03% all over the world, even excluding the tablet market. Whereas, the desktop market share decreased from 52.07% to 45.17%.
USA customers played a crucial role in enhancing the worldwide mobile market share within this period. Their mobile market grew from 37.38% to 48.33%, which makes over 10% of increment. The reason behind this fact is that 81% of US adults carry a smartphone until February 2019. And for the entire world, more than 80% of the population is going to have their smartphone as we reach 2022. (Statcounter, Statista, Webtrafficgeeks)
► In April 2019, there were 4 billion unique users on the web as a global mobile population or active internet users
Back in April 2019, there were 4 billion unique mobile internet users on the web, where Asia and Africa were the leaders in this niche. As a nation, Nigeria is leading with 73.73% web traffic from mobile devices, followed by other mobile-first countries like India and Ghana. North Korea registered the lowest mobile internet users globally. (Statista)
► The global mobile data traffic is estimated to become seven fold from 2017 to 2022
The global mobile data traffic shows that in 2018 the total data consumed by mobile internet users is 19.01 exabytes per month, and it will go up to 77.5 exabytes per month within 2022. That means within these 5 years, mobile data traffic is going to become seven fold of its initial value. (Statista)
► Millennial or internet fueled young generation spend around 3 hours 45 minutes, daily, while browsing the web from their mobile devices in 2019
Millennial or technology spirited people aged between 25 to 34 years browse the web for 3 hours and 45 minutes right from their mobile devices. This parameter falls under the average daily internet usage from different age groups and their various devices. (Statista)
► Every day, 21% of millennials open mobile apps for more than 50 times.
It's evident that millennials are heavy with their application usage from the rest of the age groups. According to the study, one-fifth of them (21%) fish out their smartphone and open applications more than 50 times a day. They use apps for automating their daily tasks.(TheManifest)
► The average bounce rate is higher on mobile devices when compared with Desktops.
People spend less time on websites while browsing through their mobile devices. The research says that the bounce rate on mobile devices is around 56.39%, where the same parameter goes around 47.65% with desktop users. Further, the visit time also differs. The mobile users spend about 3.05 minutes on a website, while desktop users spend 5.19 minutes for the same. Further, average page visits are also high for desktop users, and it goes around 5.19. But, mobile users did 3.34 visits for the same. (Leftronic)
► According to the coming age, global internet mobile traffic worth more than global desktop traffic.
Leftronic, a coveted stats aggregator website, says that more customers are choosing and buying products from the popular online marketplaces through their mobile phones than from their desktops. That means the mobile conversion rates are speeding up where the desktop conversion rates just dipped a bit from its previous value. (Leftronic)
► The younger generation is more likely to use their smartphones, but this trend is coming to the older generations too.
As it should be, research by Twitter says that younger people generally aged between 18 to 24. spend more time with their smartphones or tablets than with their desktops. But, astonishingly, the older age group, aged between 55 to 64 who were sticking to their desktops, are now bending their attentions towards the smart handhelds. (Leftronic)
► Users search e-commerce sites more on their mobile but decide to buy when on their desktops.
If we do the 'traffic by device' vs 'revenue by device' analysis for the e-commerce stores, we find a unique trend here.
Mobile users are leading the traffic sources for e-commerce websites, but the revenue earned is leading by desktop users. 53% of traffic received by the e-commerce stores is from mobile users, but the revenue is around 32% from this user segment.
But, 37% of traffic is desktop users, and the revenue generated from them is 56%. (Wolfgangdigital)
► For different business verticals, desktop search is still in the leading position in this mobile-first age.
For the evergreen business verticals like banking, travel, real estate, automobile, and others related to property, desktop search is still a leading source of their users. On the same note, other business verticals like Food & Beverages, Sports, health, and the news are seeing more users from their mobile phones. (Leftronic, PerficientDigital)
Mobile Vs Desktop Internet Usage Trends
► Mobile devices populate nearly 70% of global internet access.
The July 23rd Statista Report of this year shows a steep growth rate of worldwide internet penetration from mobile devices. This report reveals the penetration graph from 2014 to 2019. While in 2015, only 52.7% of global mobile owners used their phone for internet access, the same figure increased to 61.2% in 2018. And it is growing continuously to touch the bar of 70% in 2019 nearly. (Statista )
► India ranked top on average monthly data usage per smartphone.
In 2018, India had the highest monthly data consumption per phone, and it was around 9.8 GB. Further, the Middle East and Africa will carry the highest growth rate in this data consumption area. (Ericsson)
► In 2019, 26% of all ad spend will be for mobile, and the size of it will be $156 billion.
In 2019, 26% of the global budget behind ad spending will be for mobile devices only, and the size of the expenditure is analyzed to an all-time high $156 billion. (Zenith Media)
► 5G networks are becoming a global standard, and within 2024, it will have 35% of global mobile data traffic.
Total mobile data traffic will consume a whopping 131 exabytes of data per month within 2024. The compound annual growth rate of this data consumption is 30%. Within 2024, 35% of this data consumption will be under 5G networks. (Ericsson)
► The mobile share of digital minutes is the highest among different countries.
According to Statista, the mobile share of the total digital minutes in different countries is on the rise, and Indonesia is leading this niche with 91%. Further, up to June 2019, in the US, the mobile share of the total digital time is 77%. Also, 89% of the mobile share of digital minutes is occupied by mobile applications in the US. (Statista)
► Mobile phone website traffic rose from 50.3% to 52.2% within the last year.
The worldwide mobile website traffic was rising from the previous 50.3% back in 2017. More than half of the website traffic is generated from smart handheld devices. In Asia, it accounts for 65.1%, and in Africa, it accounts for 59.5% of the total website traffic. (Statista)
Mobile Vs. Desktop Time Spending Trends
► Global users' digital time spending shows that they like to spend 59% on their mobile phones, where only 41% with their desktops in 2015. But, they invest 15% of their dollars on mobile phones and 85% on desktops in the same year.
People surf more on their mobile phones, but when it comes to financial decision making, they still trust their desktops.(BusinessInsider)
►Per visit page views on a website is still higher in desktops.
People love to stay while using desktops. According to SimilarWeb, the bounce rate is still larger in mobiles than desktops. That means more visitors leave the website after their first-page visit when they use mobiles for surfing.
Though site experiences from mobile are becoming more comfortable day-by-day, experts believe that the desktop site experience will lead over mobile in the long run. After all, surfing through pages is more accessible in desktops.
Besides, when you use a mobile, you need a long scroll up or down when you need to see something again, the sacrifice made for a smaller screen. Hence, the percentage of page visits is more significant in desktops, as we can see. (SimilarWeb, PerficientDigital)
►Digital media consumption trend: 65% of all digital media consumption time will get spent on mobile devices.
Different types of digital media content will experience a different share regarding accessing devices and their consumption. Social network contents will see most of the desktop users where mobile devices will lead the use of news, business, finance type digital media. (Business2Community)
►Users spend more time on websites when they enter through their desktops.
From the following graph revealed by PerficientDigital, we can see that people use to spend more time on a website when they come through their desktops. The image shows a comparison between the average spending time on websites in mobiles vs desktops. Maybe, the reason behind this fact is that the website designs are still more desktop-friendly than using a mobile. Also, people like to navigate through other places in the websites, or may wish to see more than one page at a time. These are certainly more convenient on larger screens than using a small mobile screen. (PerficientDigital)
Mobile Vs Desktop Search Marketing Statistics
Search is the term where most of our internet journeys start when seeking information. In this segment, mobile devices are prevailing, too, with their astonishing web search figures. Leading search engines are reporting new search trends that carry a large bend towards mobile devices. Here are some of the burning stats that support this global shift towards mobile when searching the web.
►86% of global search comes from mobile devices and through Google.
Google, being a search engine, owns more than 96% of the global search market share. According to them, 76% of the desktop search traffic comes from Google, globally, and for the mobile, it's 86%. (Statista)
►79% of all the popular keywords will rank differently in search on desktop and mobile search result pages.
Time has come where you will have to look for a better SEO strategy for the visitors who come from mobile devices. As you can see, most of the keywords are going to act differently for mobile and desktop users. Now, as mobile searches are taking over the desktop searches globally, having a responsive website for mobile users will not be enough anymore. (BrightEdge)
►77% of the global smartphone users are happy to purchase if the website is mobile-friendly or if the mobile application of the brands lets users purchase within it.
According to Google, mobile users like to purchase items from those websites which have responsive website designs. Further, if the mobile application of a brand lets users make a purchase, 77% of them are likely to make a purchase. (Google)
►Mobile media time: 89% through applications, whereas 11% of the total using the websites.
Mobile media consumption is seeing a manifold growth in the different business niche. According to SmartInsights, 89% of mobile media consumption is happening through mobile applications. Only 11% of mobile media consumption is happening on websites (Smartinsights)
►Mobile search Ad revenue: In the USA this particular market is expected to grow up to $22.71 billion within 2023
The mobile search ad revenue expects to surpass the desktop search ad revenue in the USA within 2023. Within that time, the desktop search ad revenue has expectations to reach $19.8 billion, whereas, for the mobile, it is around $22.71 billion. (Statista)
►51% of global mobile users say that they only use their mobile phones to explore new brands.
When searching for new brands in fashion or fashionable accessories, the new brand exploration is now done by 51% of total global mobile users. (Brightedge)
►89% of mobile users are likely to recommend a brand if they have a positive brand experience on their mobiles.
According to a Google study, 89% of the smartphone users will recommend a brand or a company to their social networks if they have a positive brand experience when dealing with that brand on their mobile phones. (Google)
►Search for the unknown: 9 out of 10 smartphone users are not sure about any particular brand while buying online.
Most smartphone users like to explore a lot before making a purchasing decision, and they are not attached to any particular brand. (Google)
Mobile vs Desktop Email Statistics
►75% of US citizens used their mobiles to open their email.
When it comes to the global age group between 18 to 24, 81% of them used their mobile phones to read their emails. Whereas, 73% of the global users aged more than 35, used their mobile phones to read their personal or official emails. (Bluecorona)
►29% of US citizens used their desktop to open their emails.
The same stat aggregator site says that 29% of users from the USA used their desktop to open their emails where the same stat is 26% for the global age group between 18 to 24. Further, 29% of the users aged more than 35 used their desktop computers to read their emails. (Bluecorona)
►More than 80% of the Global mobile users expected to use smartphones for reading emails.
By the end of 2018, more than 80% of the global digitally literate people expected to read their emails on their phones. (Radicati)
Mobile Vs Desktop Video Content Stats
►Mobile media consumption has now gone ahead of live TV media consumption.
ComScore says that, back in 2018, if watching video content is under the scanner, then mobile media consumption has surpassed live TV media consumption for the millennials. (BlueCorona)
►More than 70% of YouTube videos are viewed on Mobile devices.
Mobile devices are the clear winner here. According to most of the video stat aggregators, more than three fourth of the YouTube videos are watched on mobile devices. (Comscore)
►Top 50 YouTube channel almost tripled their user bases after the inclusion of the video consumption on mobiles.
The desktop audience reach of the leading YouTube channels increased 218% after the inclusion of the consumption of video on mobile devices. (Comscore)
Mobile vs Desktop Social Media Stats
►80% of social media browsing comes from global mobile users
It's a hard fact and gets this straight; we do browse most of the social media from our smartphones. The most important reason is the camera on our smartphones. Take a selfie and immediately share it on social media. As simple as that. We don't carry desktops anymore. (Marketing Land)
►95.1% of Facebook is on mobile.
Facebook needs no introduction. 95.1% of this social media giant users access Facebook from their mobile phones nowadays. Back in 2017, 31.8% of Facebook users accessed the same from their desktops. (Statista)
►Whatsapp: The most popular mobile messaging application
Currently, Whatsapp has a large user base across the planet, and it aggregates to 500 million daily active users at the beginning of 2019. Back in 2018, this number was 450 million. (Statista)
►LinkedIn: more than 60% of its users are on mobile.
LinkedIn, the most popular social media platform for the professional, is not behind anyone on this current trend of going mobile. According to Fortune, more than 60% of LinkedIn users access it from their mobile devices. (Fortune)
►One-fourth time of digital media consumption is happening for social media, and from our mobile phones and tablets.
Every 1 minute of each 5 minutes of digital media content consumption, social media is responsible. And, we are consuming these social media contents through our smartphones. (Smartinsights)
►More than 85% of twitter time is on mobile devices.
Right from its birth, twitter always has been a social media network for on the go users. Twitter is here to spread information at a breakneck speed. Now, portability was one of the main infrastructural issues for this blazing speed of the sharing of information. The smart handheld devices were perfect for this, and clearly, they have taken over desktop regarding the usage and the time spent on this particular social media platform. (Wall street journal)
►80% of Pinterest's web traffic comes from mobiles
Fifty billion pins and more than 1 billion boards, Pinterest is still growing from that level, and it has gone more mobile rather than the desktop way. According to the official team, more than 80% of their web traffic comes from mobile users. (Venturebeat)
Mobile Vs Desktop E-commerce stats
►79% of Americans are online shoppers, and more than 50% of them used their mobile devices for making online purchases.
According to the American commercial behaviors, the products, and the services they buy online, they are going mobile for their online purchases. Most of them do an online buy within a month or so but, fewer of them make weekly purchases. (Pew Research)
►Shopify merchants have broken the sales record on the December 2019 black Friday sales, just by mainly catering mobile users.
According to the Shopify team, their merchants made over $2.9 billion on the Black Friday/Cyber Monday sales, and most of them came from mobile users. According to the official Shopify team, their merchants made this possible due to Shopify's new strategies for global mobile e-commerce consumers. (Shopify)
►In-store Content: 51% of mobile users are likely to buy from an online store that displays more relevant information.
Useful mobile content would help your e-commerce store to drive more sales from global smartphone users even if they intended to buy the same product from another online store. You need to tune them in on the right moment with the correct information. (Google)
►The average mobile conversion rate is accelerated, and it's 64% high, but the desktop conversion rate is getting slashed.
The idea? You need to have a better call to action button on your store for mobile users. You can optimize your store for mobile users. Deliver better and versed content regarding products to them. Lastly, you need to offer them a better user experience. (Formstack)
►55% of the global e-commerce consumers are placing a purchase after seeing that on social media.
According to Shopify, as they have discovered, more than half of the global e-commerce consumers see products on social media first then plan to buy the same. (Shopify)
►By 2021 mobile e-commerce will lead the online sales with a 54% share globally.
Mobile e-commerce, or m-commerce, is going to flourish soon. According to tech pundits, m-commerce will populate 54% of the Global e-commerce sales volume, and the total revenue will aggregate to approx $659 billion in 2021. (Big Commerce)
►Augmented reality will produce $120 billion within 2020
However, most of the web enthusiasts are pretty vocal about the fact that AR will reshape the mobile e-commerce ecosystem. Still, there is a similar chance for bringing new possibilities within the desktop e-commerce consumers too. The primary motto of the inside store AR applications is that they make your online store brick and mortar one by delivering better visibility of the products to your users. (CXO Today)
►Online Flight Booking: Desktop is ahead than mobile
Mobile users make more visits to booking a flight ticket on the web, but they are 39% less likely to book a ticket, finally. On the other hand, for booking a flight ticket, desktop users are more convinced actually to book it at the end. (Phocuswire)
Mobile vs Desktop Gaming Stats
►Mobile devices occupy nearly 50% of the Global Games Market.
Newzoo research presumed that the global gaming market is going to collect $134.9 billion of revenue in 2018, among which the largest segment of $63.2 billion would be packed for mobile games. This amount measures 47% of the total games market.
The smartphone games hit the major part of $50.0 billion, while tablet games made themselves $13.2 billion of revenue collection. The future retains the mobile-craze on, as the prediction estimates 52% of revenue share worth of $174.0 billion to be boxed for the mobile game market by 2021. (Newzoo, InfluenceMarketingHub)
►In 2020, the number of mobile gamer in the USA is going to exceed 210 Million.
The Statista report reveals the number of mobile gamer in the USA from 2011 to 2020. While there were 80.7 million mobile gamer in 2011, the same touched to 164.9 million in 2015. And this is claimed to be 209.5 million in 2019, even reaching to 213 million in 2020. (Statista)
►AAA-gamers prefer desktops for an everlasting experience.
Hardcore AAA-gamers are totally onto games, almost leaving the real world. Hence, they are less tolerant of connection problems and low-battery warnings on phones and tablets. And again, they can't provide the highest settings on graphics for a crisp and clear visual experience. Therefore, the desktop owns the title here. (BestTechie)
►Mobile gaming Vs PC gaming: For graphics and tech-heavy games, desktops are the clear winner here.
Desktops have better and wider display screen options like FHD, UHD, and 4K displays. Nowadays, they are the bare minimum requirements for TV, laptops, and PCs. Further, as a gamer, you can go for a robust desktop gaming brain that houses beefy RAM and GPUs, superior processors, and day-long battery backup.
Moreover, the latest game updates get designed for desktops. That means the updates get tested on the bigger screen or multiple screen options for the first time. But, when the device is not portable, you can add bigger computing parts to that to achieve a good gaming experience.
But, with mobile phones, freedom for designers is low for adding such parts to obtain higher computing speed for games. That's why developers still prefer to work on PC and Mac gaming jobs than mobile gaming developments. While 53% of game developers are involved in PC and Mac gaming technologies, only 38% of them are dedicated to smartphone and tablet-based games. (Innovecsgames, Wepc )
►People spend more time on gaming sites using desktops.
As the data displayed on PerficientDigital, according to bounce rate, average spending time on a site, and page views, gamers still prefer desktops better than mobile devices. (PerficientDigital)
So, the winning side of this discussion? Admittedly, it's mobile. And you need to be on the winning side to make your mark on the web as business or else. As the data says, the digital world is facing a paradigm shift. And this shift is all about making your product, online store, or service more into the 'mobile way'. Here are some basic workarounds for you to start with:
- A mobile responsive website is a thing of the past. You will have to think above than that with a clear strategy for global mobile users. You can not ignore the most significant traffic source of the future.
- Create a mobile-optimized user experience in whatever you do on the web.
- Design an integrated mobile-friendly SEO strategy to get in there first.
- Optimize the information that you staple with your products and services inside the online store to push the window shoppers to make prompt purchasing decisions.
- Always remember the fact that it's tough to fit a desktop user interface into mobile screens. So your approach should be designing the mobile version of a website. Then you can move the mobile user interface on the desktop and design that at your will.
Now, this was all towards the mobile ecosystem. But, on the other side of the coin, desktops are not history today, and they are not going to be, as a greater part of the global workforce use desktop for their daily official and personal tasks. Further, mobile manufacturers can not mother another mobile without the help of good old desktops. As a creation, mobile is excellent; as a creator, the desktop is always greater.
Lastly, science and technology-based massive programs and software development and the other workarounds related to it depend on the desktop purely. So, whether it's mobile or desktop, one can not survive without the other for sure.